Privacy Policy

Last updated: 17 July 2026

Alex Key Realty respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect personal data when you visit https://www.alexkey-realty.com/, contact us or use our real estate services.

1. Data Controller

The controller responsible for processing your personal data is:

Trading name: Alex Key Realty
Registered address: Calle de Pedro Lorca, 45, 03182 Torrevieja, Alicante, Spain
Email: info@alexkey-realty.com
Telephone: +34 625 600 020
Website: https://www.alexkey-realty.com/

If a Data Protection Officer has been appointed, they may be contacted at: info@alexkey-realty.com

2. Personal Data We Collect

Depending on how you interact with us, we may collect the following categories of personal data:

Identification and contact details, including your name, email address, telephone number and preferred language.
Information included in enquiries, messages, consultation requests and other communications.
Property preferences, including location, property type, budget, number of bedrooms and whether you are interested in buying, selling, renting or investing.
Information required to arrange property viewings or provide real estate services.
Information relating to a property you wish to sell or rent through us.
Technical and usage data, including IP address, browser type, device information, operating system, pages visited, approximate location and interaction data.
Cookie identifiers and information collected through similar technologies.
Any other information you voluntarily provide to us.

Please do not send sensitive personal data unless it is specifically requested and necessary for the provision of a service.

3. How We Collect Personal Data

We may collect personal data:

Directly from you when you complete a form, call us, email us, contact us through a messaging service or visit our office.
When you request information about a property, arrange a viewing or request a consultation.
Automatically through cookies, server logs and similar technologies when you use the website.
From property portals, advertising platforms, collaborating agencies or professional partners when you have authorised them to share your details.
From publicly available sources where permitted by law.

4. Purposes and Legal Bases

We may process your personal data for the following purposes:

Responding to enquiries

We use your contact details and the contents of your request to respond to questions, provide property information and arrange consultations or viewings.

The legal basis is your consent and, where applicable, taking steps at your request before entering into a contract.

Providing real estate services

We process personal data to search for properties, organise viewings, assist with negotiations and support property purchase, sale, rental or investment transactions.

The legal basis is the performance of a contract or taking pre-contractual steps at your request.

Managing our relationship with clients and property owners

We may use your information to manage instructions, maintain records, communicate about services and provide ongoing customer support.

The legal basis is the performance of a contract, compliance with legal obligations and our legitimate interest in managing our business and client relationships.

Legal and administrative compliance

We may process information to comply with tax, accounting, anti-money-laundering, consumer protection and other applicable legal requirements.

The legal basis is compliance with our legal obligations.

Website security and improvement

Technical information may be used to maintain the website, prevent fraud or misuse, diagnose technical issues and understand how visitors use our services.

The legal basis is our legitimate interest in operating a secure and effective website. Where consent is legally required for a particular technology, processing will be based on your consent.

Marketing communications

If you have given your consent, we may send you property recommendations, market updates, news and promotional communications.

You may withdraw your consent or unsubscribe at any time by using the link included in the communication or contacting us at info@alexkey-realty.com.

5. Whether Providing Data Is Mandatory

Fields marked as required in our forms must be completed so that we can process and respond to your request. If you do not provide the necessary information, we may be unable to contact you or provide the requested service.

Providing information for marketing purposes is voluntary and is not a condition for receiving our real estate services.

6. Sharing Personal Data

We do not sell or rent your personal data.

Where necessary and permitted by law, personal data may be shared with:

Website hosting, maintenance, email, customer relationship management and IT service providers.
Property owners, developers, collaborating real estate agencies and property portals where necessary to respond to your request.
Lawyers, notaries, banks, mortgage advisers, insurance providers, architects, surveyors and other professionals involved in a transaction, with your knowledge or when legally permitted.
Marketing, analytics and communications providers, subject to your cookie and marketing preferences.
Public authorities, courts, law enforcement bodies or regulators where disclosure is required by law.
Professional advisers, including accountants, auditors and legal advisers.

Service providers processing personal data on our behalf are required to use it only in accordance with our instructions and to implement appropriate security measures.

7. International Data Transfers

Some technology or communications providers may process data outside the European Economic Area.

Where personal data is transferred to a country that has not been recognised as providing an adequate level of protection, we will use appropriate safeguards, such as the European Commission’s Standard Contractual Clauses, and any additional measures required by applicable law.

You may contact us for further information about the safeguards applicable to international transfers.

8. Data Retention

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected and to comply with applicable legal obligations.

In general:

Enquiries from prospective clients may be retained for up to two years after the last meaningful communication, unless a longer period is justified.
Client and transaction records may be retained for the duration of the relationship and for the statutory limitation periods applicable to contractual, tax, accounting and anti-money-laundering obligations.
Marketing data is retained until you withdraw your consent, unsubscribe or ask us to stop using it.
Cookie and analytics data is retained for the periods specified in our Cookie Policy or cookie settings panel.
Information required for legal claims may be retained until the relevant limitation period has expired.

Once data is no longer required, it will be securely deleted or anonymised.

9. Cookies and Similar Technologies

The website may use technical cookies necessary for its operation and, subject to your consent, analytics, personalisation and advertising cookies.

Non-essential cookies will not be activated before you provide consent where consent is required by law. You may accept, reject or configure them through the cookie settings panel and may change your preferences at any time.

Detailed information about the cookies used, their providers, purposes and retention periods is available in our Cookie Policy.

Disabling certain cookies may affect some website features, but rejecting non-essential cookies will not prevent you from accessing the main content of the website.

10. Your Data Protection Rights

Subject to the conditions established by applicable law, you may exercise the following rights:

Access: request confirmation of whether we process your data and obtain a copy.
Rectification: request correction of inaccurate or incomplete data.
Erasure: request deletion of your data when there is no valid reason for its continued processing.
Restriction: request that processing be limited in certain circumstances.
Objection: object to processing based on legitimate interests and to the use of your data for direct marketing.
Portability: receive certain data in a structured, commonly used and machine-readable format or request its transmission to another controller.
Withdrawal of consent: withdraw consent at any time, without affecting processing carried out before withdrawal.
Automated decisions: request not to be subject to a decision based solely on automated processing where it produces legal or similarly significant effects.

To exercise your rights, contact us at info@alexkey-realty.com and indicate the right you wish to exercise. We may request information necessary to verify your identity.

Requests are normally handled free of charge and within one month, subject to the extensions and exceptions permitted by law.

You also have the right to lodge a complaint with the Spanish Data Protection Agency:

Agencia Española de Protección de Datos (AEPD)
Calle Jorge Juan, 6
28001 Madrid, Spain
https://www.aepd.es/

11. Automated Decision-Making

Alex Key Realty does not currently make decisions producing legal or similarly significant effects based solely on automated processing.

Website searches and property recommendations may use the preferences you provide to display potentially relevant properties, but they do not constitute automated decisions with legal effects.

12. Data Security

We implement appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

However, no internet transmission or storage system can be guaranteed to be completely secure. Please contact us if you believe your interaction with us is no longer secure.

13. Third-Party Websites and Services

Our website may contain links to property portals, social networks, maps, messaging services and other third-party websites.

These third parties operate under their own privacy policies. Alex Key Realty is not responsible for their privacy practices, and we recommend reviewing their policies before providing personal data.

14. Children’s Privacy

Our website and services are not directed at children under 18. We do not knowingly collect personal data from minors without the involvement or authorisation of their parents or legal guardians.

If you believe that a minor has provided us with personal data without appropriate authorisation, please contact us so that we can take the necessary action.

15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our services, technologies or legal obligations.

The latest version will always be available on this page. The “Last updated” date at the beginning of the Policy indicates when it was most recently revised.

16. Contact Us

If you have questions about this Privacy Policy, the use of your personal data or the exercise of your rights, please contact:

Alex Key Realty
Calle de Pedro Lorca, 45
03182 Torrevieja, Alicante, Spain
Email: info@alexkey-realty.com
Telephone: +34 625 600 020